From freezer to bowl: storing, thawing and serving fresh cat food

My food has no preservatives, which is exactly the point. It also means a little routine goes a long way. Here's everything that happens between your doorstep and their bowl.

When the box arrives

Orders outside Delhi NCR travel frozen, in a thermocol box lined with foil and bubble wrap, and are flown to reach you 2–3 days after dispatch. It took me almost four months to get that packaging right. As one customer put it:

"It got delivered in the morning and I still found it cold enough before I refrigerated it."

So the first job is simple: pouches go straight into the freezer. In Delhi NCR, Rapido brings your order on its dispatch date, usually within 2 hours: pop the pouches in the freezer as soon as it arrives.

How long it keeps

• In the freezer: fresh for up to 2 months.
• In the fridge: up to 7 days.
• Once opened: keep it in the fridge.

Thawing, the easy way

Every night, move tomorrow's pouches from the freezer to the fridge. By morning they're thawed and ready. That's the whole trick.

Two rules:

• Serve at room temperature. Most cats find food straight from the fridge less tempting, so take it out a little before mealtime.
• Don't refreeze. Once a pouch has thawed, use it within the fridge time.

How many to move each night

That depends on your cat. The feeding calculator works out how many pouches a day they need, and which pack lasts about two weeks, so you're never caught with an empty freezer.

A little extra for the water-shy

If your cat treats water as a suggestion, my broths are an easy way to add a little more to their day. They're stored and thawed just like the meals.

Questions about your delivery or storage? The FAQ has the details, or message me on WhatsApp. 🧡